Product launch at Readpeak
Video Native was a new ad format launched in the Readpeak platform, designed to deliver video content in a native advertising environment. The goal was to introduce a seamless, user-friendly format that brings new opportunities to native advertising.
I led the creative execution for the launch. This included developing the visual concept, sales materials, a launch showreel, internal and external messaging, assets for digital channels, and on top of that – a case study! Every piece was crafted to communicate the value of the new format to advertisers, publishers, and partners in an efficient way.
