Art direction · Production · Project management
In 2023, I took over BMW as a client at Cavai, opening the door to deepen and expand our collaboration. Beyond continuing the established Christmas campaign, we introduced new seasonal activations for Easter, summer, and Christmas, strengthening our creative involvement and ultimately replacing BMW's previous creative agency for these campaigns.
For the fourth edition of BMW’s Christmas campaign with Cavai, we extended the production beyond display ads to include social media and out-of-home (OOH) materials across all Nordic markets. From these touchpoints, users were directed to the quiz and ultimately to BMW’s landing page, where email addresses were collected.
Each day during the campaign period, a new question was revealed, encouraging daily engagement and return visits. The result was an effective combination of brand visibility and lead generation, wrapped in a playful and seasonal format.
