Brand identity
Fina Möbler Second Hand is a small local thrift store based in Hägersten, Stockholm. Its strong focus on sustainability and passion for timeless design are evident in its selection of vintage furniture. The shop offers carefully curated pieces for those looking to furnish their spaces with character and history.
I designed a logotype and established minimal visual guidelines to create a simple yet flexible graphic identity. The aim was to reflect Fina Möbler’s values of reuse, beauty, and individuality. In October 2023, Fina Möbler opened its first physical store. To support the launch, I also created visual materials for social media to help raise awareness and generate excitement around the grand opening.
